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Ali Mohammed
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Mountain Equipment Company (MEC)
Role
Junior Digital Ad Analyst
Location
Algonquin College, 1385 Woodroffe Avenue, Ottawa, ON, K2G 1V8
Date
January 2024- April 2024
Responsibilities
Mountain Equipment Company (MEC) is a Canadian retail store that sells outdoor recreation gear. In this project, I collaborated with a team to present how the campaign performed to the directors and executives of Mountain Equipment Company (MEC). As my team and I collected, interpreted, and analyzed the digital campaign's effectiveness using dashboard and supplementary resources, my responsibility as a junior Digital Ad Analyst was to identify the digital media channels that performed well, provide recommendations for future marketing campaigns, and identify the target audience.
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