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Mountain Equipment Company (MEC)
Role
Junior Digital Ad Analyst
Location
Algonquin College, 1385 Woodroffe Avenue, Ottawa, ON, K2G 1V8
Date
January 2024-April 2024
Responsibilities
Mountain Equipment Company (MEC) is a Canadian retail store that sells outdoor recreation gear. In this project, I collaborated with a team to present how the campaign performed to the directors and executives of MEC. We analyzed the digital campaign's effectiveness using dashboards and supplementary resources. As a Junior Digital Ad Analyst, my responsibilities included identifying the digital media channels that performed well, recommending strategies for future marketing campaigns, and identifying the target audience.
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