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Barbie Movie
Role
Digital Marketer
Location
Algonquin College, 1385 Woodroffe Avenue, Ottawa, ON, K2G 1V8
Date
September 2023-December 2023
Link
Responsibilities
In this project, my team and I collaborated to optimize the marketing campaign for the Barbie movie. We evaluated the campaign’s weaknesses and identified opportunities for improvement. My responsibility was to provide optimizations for their TikTok account. This allowed me to create a marketing objective tailored to improving engagement and reach on the platform.
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